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You are hereCustomer Segments / Adult Learners / Berkeley College Television Advertisement about their Online Program

Berkeley College Television Advertisement about their Online Program

Keith Bourne's picture

By Keith Bourne - Posted on 18 February 2008

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Kudos to Berkeley for taking the step of using YouTube as a marketing channel for their online programs. Be the first to critique the usefulness of this commercial and help others in education improve their efforts in the process.

Some areas to comment on:

  • Who is their target audience? (the categorization of this posting may be wrong?)
  • Are they addressing their target market properly?
  • Is the message clear?
  • Is the length appropriate for this YouTube? For Television?
  • Was the quality of the video production sufficient for YouTube? For Television?

The video:

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