Ohio State University on YouTube

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Way to go Buckeyes!

Ohio State has made an admiral effort to turn YouTube into a next generation marketing channel. There are a variety of marketing elements at play here. I see PR value, alumni outreach value, student recruitment value, faculty recruitement value, and I'm sure much more.

The direct link:

http://www.youtube.com/ohiostateuniversity

But I'd also like to highlight this student testimonial so that I can point it out to some clients that are working on a project like this:

Good job with the testimonial. The only thing I would suggest is to add a little more description to the title so that it is more obvious and it optimizes it for searches within YouTube.

As I've said previously in my blogs, YouTube is to video, as Google is to searching the rest of the Internet. It can be a very powerful element in your marketing strategy in education, if used correctly.