Social Network Marketing Part 2: What Education Non-Profits Can Do About Their Own Web Site

Printer-friendly version

I don't know about you, but I have a hard time getting engaged on web sites of for-profit commercial enterprises, but I don't mind offering anything I can to non-profit online efforts. For example, when/if Ford spends millions to develop a social-networking site for their target audience, I may check it out as a curious marketing professional, but I probably wouldn't contribute to the web site because it just feels too commercial for me. Yet when a university sets up a site to build a community around environment friendly transportation to share and develop research and advance the awareness and support that community, I am all for it and I will throw in anything I can to help out. That is how many people feel, and it also represents, in my opinion, one of the most compelling reasons for non-profit education marketers to embrace Web 2.0 and social network building, because it will be much more powerful for you than for any commercial enterprise out there.