Keith Bourne's blog

When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.

I collected this information from the 2008 Eduventures White Paper on Adult Learners. It is a great read, I highly recommend it:

Marketing Guru Seth Godin offers his perspective on the motivations of creating a YouTube video.

Way to go Buckeyes!

Ohio State has made an admiral effort to turn YouTube into a next generation marketing channel. There are a variety of marketing elements at play here. I see PR value, alumni outreach value, student recruitment value, faculty recruitement value, and I'm sure much more.

The direct link:

http://www.youtube.com/ohiostateuniversity

But I'd also like to highlight this student testimonial so that I can point it out to some clients that are working on a project like this:

At 3:12pm ET, I received a story from Dow Jones/Wall Street Journal saying that Google is canceling it's print ad service.