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dissertation in marketing

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Hello to everyone. I just thought i would ask ye all for some suggestions with regards to my dissertation.

Keith Bourne's picture

Marketing Campaign Approach and Template for Education Marketing

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When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.


Keith Bourne's picture

Adult Learners - Factors for Selection in Online or Blended Degree Programs

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I collected this information from the 2008 Eduventures White Paper on Adult Learners. It is a great read, I highly recommend it:

Keith Bourne's picture

Seth Godin on Making a YouTube Video

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Marketing Guru Seth Godin offers his perspective on the motivations of creating a YouTube video.

Keith Bourne's picture

University and College YouTube Channels

Yesterday I posted a link to the Ohio State University's YouTube channel page - see this posting:

http://www.marketingineducation.org/Ohio_State_University_YouTube