Marketing Online Programs with Cost Effectiveness

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(Note: PDF version with transcript is available for download on this page) This presentation focuses on cost effective techniques collected from online program marketers from the last 4 years. While this presentation is focused primarily on marketing online programs, many of the techniques described can apply to any education marketing campaign. The techniques described come from a non-profit perspective, focusing on social mission friendly strategies. Specific topics covered include:

• Low-cost market analysis - Focus on how institutions can conduct market analysis at a fraction of the cost of traditional methods.
• Low-cost Web 2.0 web site development - Find out how institutions can build dynamic and professional web sites with improved Web 2.0 functionality at a fraction of the cost of traditional web development.
• Social Mission Friendly Marketing Strategy - Learn about a cost-effective marketing strategy that has shown to cost less than traditional approaches, but with greater effectiveness. And best of all, these strategies are even social mission friendly, perfect for non-profit education institions and organizations.
• General Enrollment Tips - Last, general tips are offered to help prepare the entire enrollment function for success.

Click here or on the slide below to view this presentation (Length: 15:32).