High School Marketing Program

Seek and you shall find! I found the following information on their website. It is in PDF, so I am copying and pasting it here. Hopefully I am not infringing on any copyright laws, but I didn't want to post a link directly to a PDF!

Here it is:

College Recruitment

DECA members are highly motivated, results oriented students with strong academic credentials; this is the type of student that colleges and post-secondary institutions want. Many colleges have found DECA to be a great recruiting resource. A recent study found
that 86% of graduating DECA members plan on attending college. Typical DECA members have work experience and community service as part of their DECA experience. The majority of DECA members are juniors and seniors in high school, ideal timing for colleges to recruit.
DECA offers many opportunities to excess this incredible network. Examples include:

1. Join DECA’s National Advisory Board. As a member, your college would have access to DECA’s mailing list, discounts on advertising and exhibit fees, links on
DECA’s website and listing in DECA’s annual directory of NAB Members and an introductory article in DECA’s student publication. For more information click
here (http://www.deca.org/nab/index.html).

2. Exhibit at DECA’s conferences. Exhibiting gives you an opportunity to meet chapter leaders and advisors, build your name recognition with the most active
chapters. For more information click here (http://www.deca.org/business/exhibitors.html).

3. Advertise in DECA publications. DECA offers several publications that target students or advisors. This is great way to introduce your school and build name
recognition. For more information click here (http://www.deca.org/business/advertising.html).

4. Custom programs. We are delighted to work with you to design a custom program to market your school to our chapters and members.

Contact Us: Cindy_AllenDECA [dot] org.

If Cindy from DECA happens to read this page, don't worry, the emails in this forum are hidden from web crawlers, so I am not creating a spam trap for you!

I have to say that in my experience, I have found that if you have a smaller program that you are recruiting for, whether online or off, these types of professional organizations are some of the most effective channels. While I am very big on Internet marketing, there are times when the traditional recruiting routes, such as this, are still the most effective. You just have to use good judgement and common sense.

Hi Cory, I look forward to your thoughts. If I were a college or university trying to promote my business programs, it sounds like DECA would be a great way to reach prospective students. Perhaps exhibiting at their conference(s). Do they have an email list and/or ways to promote on their websites?