Marketing Guru Seth Godin Discusses Decline of Television

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While not directly education related, this presentation provides some insight from one of the best known marketing minds of our time on why television has declined as an effective marketing channel. The presentation description provided by TEDtalks:

"In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market."