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When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.

We are partnering with Magna Publications to provide an online seminar about "Cost-Effective Best Practices for Marketing Online Programs" on February 24, 2009. We hope that some of you will join us for this informative and interactive event.

I've provided some information below, but you can find the rest of the information at their website:

Cost-Effective Best Practices for Marketing Online Programs - Online Seminar Information and Registration

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the to

It seems simple enough.