Paid Placement (PPC)

Search engine optimization scams are common and all-too-often prey on the people that can least afford to be scammed. These seem like cheap alternatives to legitimate SEO activities, so budget friendly to those with small budgets, but here is an explanation of why you should try to avoid their traps. Most of us have seen them, they are the emails that say things like:

"Guaranteed top page placement in search engines!"
"Exchange links with my website to help your website place higher!"

These scams are predicated on sound search engine marketing principles, but they leave out some very important details that cause them to result in very little value for your organization.  I will explain my own personal theories on these scams, but first, a brief overview of the basics of what these scams are based on, search engine optimization:

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the t

In a recent campaign, I was working with a group that really wanted to push their Google Adwords campaign to an international level.

It seems simple enough.

This message was recently posted in Google Analytics about a data error they experienced. It is not likely to affect most institution analytics accounts in the long-term, as most are not collecting e-commerce data, but there may be a short term delay in information reporting. Here is the message from Google: