Search Engine Marketing

When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.

At 3:12pm ET, I received a story from Dow Jones/Wall Street Journal saying that Google is canceling it's print ad service.

We are partnering with Magna Publications to provide an online seminar about "Cost-Effective Best Practices for Marketing Online Programs" on February 24, 2009. We hope that some of you will join us for this informative and interactive event.

I've provided some information below, but you can find the rest of the information at their website:

Cost-Effective Best Practices for Marketing Online Programs - Online Seminar Information and Registration

Search engine optimization scams are common and all-too-often prey on the people that can least afford to be scammed. These seem like cheap alternatives to legitimate SEO activities, so budget friendly to those with small budgets, but here is an explanation of why you should try to avoid their traps. Most of us have seen them, they are the emails that say things like:

"Guaranteed top page placement in search engines!"
"Exchange links with my website to help your website place higher!"

These scams are predicated on sound search engine marketing principles, but they leave out some very important details that cause them to result in very little value for your organization.  I will explain my own personal theories on these scams, but first, a brief overview of the basics of what these scams are based on, search engine optimization:

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the to