Webinars/Webcasts

We are partnering with Magna Publications to provide an online seminar about "Cost-Effective Best Practices for Marketing Online Programs" on February 24, 2009. We hope that some of you will join us for this informative and interactive event.

I've provided some information below, but you can find the rest of the information at their website:

Cost-Effective Best Practices for Marketing Online Programs - Online Seminar Information and Registration

Institutions have discovered a new realm of college recruiting by hosting virtual career fairs targeted at tech-savvy teens.   Eye4You Alliance, CollegeWeekLive, and the Learning Network (operate

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the t

Berklee College of Music offers an inspiring commercial.

Imagine being a student researching music programs and you have this video available about Berklee and only web sites and books providing information about other programs. Does this give Berklee an edge? How does this commercial help to differentiate their program(s) from other competing programs?

What if Berklee encouraged their passionate students to post their best performances online, providing incredible insight into a student perspective for prospective students? As far as I can tell from the wealth of videos on YouTube, they do.

Kudos to Berkeley for taking the step of using YouTube as a marketing channel for their online programs. Be the first to critique the usefulness of this commercial and help others in education improve their efforts in the process.

Some areas to comment on:

• Who is their target audience? (the categorization of this posting may be wrong?)
• Are they addressing their target market properly?
• Is the message clear?
• Is the length appropriate for this YouTube? For Television?
• Was the quality of the video production sufficient for YouTube? For Television?

The video: