Marketing Campaign Approach and Template for Education Marketing
When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.
Cost-Effective Best Practices for Marketing Online Programs Presentation
We are partnering with Magna Publications to provide an online seminar about "Cost-Effective Best Practices for Marketing Online Programs" on February 24, 2009. We hope that some of you will join us for this informative and interactive event.
I've provided some information below, but you can find the rest of the information at their website:
Virtual Student Recruiting
Institutions have discovered a new realm of college recruiting by hosting virtual career fairs targeted at tech-savvy teens. Eye4You Alliance, CollegeWeekLive, and the Learning Network (operate
Integrated Marketing for Education: When 1+1=3
The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately. This is an approach that the to
Berklee College of Music Commercial
Berklee College of Music offers an inspiring commercial.
Imagine being a student researching music programs and you have this video available about Berklee and only web sites and books providing information about other programs. Does this give Berklee an edge? How does this commercial help to differentiate their program(s) from other competing programs?
What if Berklee encouraged their passionate students to post their best performances online, providing incredible insight into a student perspective for prospective students? As far as I can tell from the wealth of videos on YouTube, they do.