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Keith Bourne's picture

Marketing Campaign Approach and Template for Education Marketing

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When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.


Keith Bourne's picture

Seth Godin on Making a YouTube Video

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Marketing Guru Seth Godin offers his perspective on the motivations of creating a YouTube video.

Keith Bourne's picture

Integrated Marketing for Education: When 1+1=3

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The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the to