Parents of High School Students

Institutions have discovered a new realm of college recruiting by hosting virtual career fairs targeted at tech-savvy teens.   Eye4You Alliance, CollegeWeekLive, and the Learning Network (operate

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the t

Berklee College of Music offers an inspiring commercial.

Imagine being a student researching music programs and you have this video available about Berklee and only web sites and books providing information about other programs. Does this give Berklee an edge? How does this commercial help to differentiate their program(s) from other competing programs?

What if Berklee encouraged their passionate students to post their best performances online, providing incredible insight into a student perspective for prospective students? As far as I can tell from the wealth of videos on YouTube, they do.

This presentation provides an overview of the different types of webinars, why webinars are popular, when to use them, and key tips for success. Specific topics covered include: