Parents of High School Students

When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.

Marketing Guru Seth Godin offers his perspective on the motivations of creating a YouTube video.

Yesterday I posted a link to the Ohio State University's YouTube channel page - see this posting:

http://www.marketingineducation.org/Ohio_State_University_YouTube

Way to go Buckeyes!

Ohio State has made an admiral effort to turn YouTube into a next generation marketing channel. There are a variety of marketing elements at play here. I see PR value, alumni outreach value, student recruitment value, faculty recruitement value, and I'm sure much more.

The direct link:

http://www.youtube.com/ohiostateuniversity

But I'd also like to highlight this student testimonial so that I can point it out to some clients that are working on a project like this:

Institutions have discovered a new realm of college recruiting by hosting virtual career fairs targeted at tech-savvy teens.   Eye4You Alliance, CollegeWeekLive, and the Learning Network (operate