Online Education

When Adaptive Campus approaches a marketing project, we have a template that we start with. Every project is unique, and so we use this template and adapt it to the current situation. You may find the template useful if you are developing an internal marketing arm, but keep in mind that this is just the starting point of the planning process. The model needs to be flexible to be effective. Is this designed to market one specific program, multiple programs, or an entire education program? Whatever the answers you have to those questions make a significant difference in how this plan is adjusted.

I collected this information from the 2008 Eduventures White Paper on Adult Learners. It is a great read, I highly recommend it:

Marketing Guru Seth Godin offers his perspective on the motivations of creating a YouTube video.

At 3:12pm ET, I received a story from Dow Jones/Wall Street Journal saying that Google is canceling it's print ad service.

We are partnering with Magna Publications to provide an online seminar about "Cost-Effective Best Practices for Marketing Online Programs" on February 24, 2009. We hope that some of you will join us for this informative and interactive event.

I've provided some information below, but you can find the rest of the information at their website:

Cost-Effective Best Practices for Marketing Online Programs - Online Seminar Information and Registration