E-Mail Marketing

The concept of integrated marketing is simple, all of the different parts of your marketing campaign are stronger when integrated than when managed separately.  This is an approach that the t

On January 1, 2004, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act went into effect. This law is of particular interest to any education marketing effort that utilizes e-mail marketing. That really should be everyone! If you aren't using e-mail marketing yet, well, I'll leave that alone. But you really should be. Anyway, it is tough enough to stay on top of the trends of how to run an effective e-mail marketing campaign (hint, permission marketing is a big part), but to make sure you are legally compliant can add even more burden. So in effort to help, I'll outline the main things you have to watch out for. I feel a need to throw a legal disclaimer in here; I am not a lawyer, so you can't claim this as legal advice. I highly recommend that you develop email templates for your campaign and prior to any e-mailing, have your legal counsel take a look at it too make sure it is in full compliance. The template concept will help you keep the legal costs down, since they only have to look at it once, as long as you continue to use the template. Most good e-mail marketers will also do this for you, but again, they aren't lawyers, so I would always run the template past the lawyer regardless. Now to that list: